Case study Example | Topics and Well Written Essays - 500 words - 16

Case Study Example Also there is a huge risk when company is putting its brand image in the hands of a few. The negative actions of the athletes can have a negative impact on the company. 1.2 If I were Adidas, I would compete with Nike by differentiating Adidas Brand from that of Nike. My marketing strategy would be to stress on producing great shoes on an international scale not just for sportsmen but for everyone and everyday use. I would create a point of difference between Nike and Adidas, and cater to a larger audience. 2.1 Building a brand in a business-to-business context is very different from doing so in the consumer market. The markets of the two are very different. B2C is product driven and a brand is built / created through imagery and repetition. The buying decision in B2C is emotional influenced and depends on factors such as price, desire and status. On the other hand, B2B market is relationship driven and the target market is focused and small. Brand is built through personal relationship. The business decision is a rational one and based on the value that the product creates for the company. Hence, building brands in the two are very different. 2.2 Yes, Cisco’s plan to reach out to consumers is a viable one as it is using integrated techniques to reach its customers. It is using a number of marketing activities to communicate and create value. Also, Cisco efforts are focused on connecting and associating with its consumer base. Cisco is attempting not only to promote itself but also the whole sector and in doing so is creating a niche for itself. 4.1 Customer service is an attitude. It’s not just doing things but building an attitude that keeps the customer happy. Nordstorm has developed attitude to a great extent and has been very successful. It can continue to provide exceptional customer service by making the customer feel important. Until now Nordstorm’s strategy has been a

Making Projects Successful Essay Example | Topics and Well Written Essays - 1000 words

Making Projects Successful - Essay Example Additionally, the growth of a business demands that the essential transformations to business processes such as acquisitions and mergers, novel service as well as product lines, new branches, regulatory requirements, and latest IT systems should be determined and maintained more quickly. Thus, the IT decision-makers have to recognize and present the entire applicable information in a reliable format. They have to incorporate the complete information on the IT landscape (EDUCAUSE Center for Applied Research, 2004) & (Dodaro, 1998). In case of too long IT planning there is need to establish an exercise in number-crunching, as well shallow in its concern of the influence to the planning, forcing economical assessments that dont attain preferred outcomes. However, this could be done via a high-quality IT planning procedure. Additionally, for the business reliable decision-making it is essential to describe methodology, framework, or process. The IT planning for a business consists of the entire of the operations and activities that hold up dependable decision-making. To formulate quality decisions, the procedure should establish the correct questions and supply the information that is able to up hold the decision-making (EDUCAUSE Center for Applied Research, 2004) & (Dodaro, 1998). In scenario of IT planning metrics is a way of quantifying the individuality of things like that products and processes. Additionally, the metrics describes what is to be calculated, how it is calculated, the unit of assessment as well as the source of the data. However, a metrics has to incorporate the similar knowledge regarding IT planning to a number of controls data, for example, corporate historical data or benchmark. Additionally, the intelligent collection of data from a well-planned and continuing IT metrics plan will facilitate management to recognize which of their actions are performing well as well as

Terrorism. What is it and can it be stopped Essay

Terrorism. What is it and can it be stopped - Essay Example She states that every day experiences and particularly the role of the post modern media has a large role to play here." Gray and Ropeik(2002) have stated that "Fear itself is a risk and must be part of risk-management policy making." In this vein they have stated that the post September the 11th fear has come to involve serious public health connotations and lessened peoples faith in aviation security. The threat of anthrax caused many thousands of people to take "broad-spectrum antibiotics to prevent possible anthrax infections, thereby accelerating antimicrobial resistance"(Gray and Ropeik2002). This was all a result of fear and they propose that this could have been avoided by effective risk communication.The general public should not have to rely upon media awareness but personal experience and conversation should form the pivotal concern for communication here.Gray and Ropeik(2002) further note that this uncertainty caused an even greater uncertainty amongst the victim base whi ch was the query that " .Who were the attackers What will they do next When Where How does anthrax work Just how hard is it to "weaponize" biological agents Is our water supply safe _ Is the risk personal as in "it might happen to me," Jackson(2006) has lent some interesting insights into the fear of crime to risk research, in line with the concept of fear of crime and the politics of fear, emotion and cognition of the victim base and the prospective/feared victim base. He concludes that "the fear of crime may be an individual response to community social order and a generalized attitude toward the moral trajectory of society." It is interesting as Linda et al (2004) note that there has been an increased willingness to sacrifice civil liberties for control of terrorism.Raymond Monsour Scurfield (2002) as a personal victim of the events of September the 11th saga has shown the psychological repercussions of the post 9/11 attacks upon the range of normal and expectable reactions by those present on and distant from the terror site particularly in the form of PTSD ( post-traumatic stress disorder) She has shown that the impact of September the 11th had an overall bearing upon the country's workplace and had psychological impacts even upon the people not at the ground zero site.She has also noted that " for the one-month period following the September 2001 attack, there was a 16 percent increase nationwide in the prescription of antidepressants as compared to the previous year." It is worth learning from yester year's horror bibles like the discovery of the 180 pages long Al Qaeda manual which was seized from the Manchester ,England home of a bin Laden disciple, was a shocking moment for Britain and new dilemma for the counterterrorism forces and anti terrorism think tanks of Britain and the US. The Arabic manual literally translated was about "Military Studies in the Jihad Against the Tyrants," which was basically a complete guide believed to be the "terrorism textbook" with guidance for jihad members on subjects such as assassination ,forgery and preparing poisons in its 18 chapters for the followers of Osama bin Laden. The manual was subsequently placed into evidence during a federal trial of four terrorists who

History of the Olympic Games Research Paper Example | Topics and Well Written Essays - 1250 words - 3

History of the Olympic Games - Research Paper Example The state-run was the only event for the first 13 Olympic Games, but over time new sporting events were introduced (David 14). The hoplitodrome was a footrace while athletes wore full amours. There was an event where athletes competed in five competition called Pentathlon; that was javelin, sprint, jumping, wrestling and discus throwing. Boxing was later introduced at the 23rd games, and they continued to expand adding more and more games such as chariot racing. In the 37th Olympic Games, the Greek extended the games to a five-day competition. At first, the games were only participated by the Greek citizens only but eventually, the whole Mediterranean region joined in which was then the Roman Empire (Ben 8). The Olympic Games were linked to the religious festivals of Zeus closely but were not part of any rite. They were aimed more on showing the physical qualities and performances done by young people and also to enhance good relationships between Greece and its surrounding allies. The festival was a peaceful event influencing all the war-like cities, even the Sparta was famous for brutal and strict military always waited for the Olympic Games to end before attacking the Greek cities. In the ancient games, women were not allowed to attend the games, only freeborn boys and men could participate and attend. Athletes would take oaths first to observe the rules and standards of the games. The participants did not receive any monetary awards; they paid their expenses. The winners were crowned with olive leaves and paraded like heroes, and they were given a gift after being announced by a Greek judge while spectators cheered. The ceremony took place at the temple of Zeus. The greatest athlete in the ancient games was a wrestler called Milo of Croton who won the boxing competition six times and was said to be the most powerful man then. Many artists were also inspired by the Olympics.

Freedom Essay Example | Topics and Well Written Essays - 1000 words

Freedom - Essay Example Thomas, lead character of the story, who is living the life of suffering in Chicago's ghettos until he gets his ticket out of craving to get freedom. Bigger is hampered with a powerful zeal that he has cannot control his life and that he cannot do anything other than working as a labor. The character is very complex and has very low confidence level. The novel may only be compared to the Richard Wright supporting culture, and a very complex in fact a negative picture of the black Americans. Mary’s murder gives Bigger a sense of power and identity he has never known. Which though leads him to death at the end but he struggled hard to overcome all his weakness his poverty. He has a great feeling of freedom too as explained in the novel. â€Å"Bigger has a strong feeling of freedom: "Sort of natural-like, me being here facing that death chair. Now I realize about it, it seems like something like this just had to be. He is then fated to death and faces his destiny impenitently. T hinking of that 'the reason I killed for, I am!' Though in prison, shows a great need for a common brotherhood. This actually shows what Wright really think of freedom. As he considered freedom a term when one can free him from any regret from every sin he has done mistakenly or with conscious mind which leads him to death yet is effective as it will end. The novel shows various annoying characteristics of Thomas. As though he was a very terrified boy from white that he never ever tried to rob the white with his gang as he take white not an individual but as a group. So he was very much terrifying and may be his fear will then end at such violence. Richard Wrights has a very complex definition of freedom. As doing a complete analysis of Thomas it seems that writer is a very deep critic of the society’s cruel attitude and the strange implementation of those rules that support racism. He portrays the character as it is a real discovery of such cruel society. Wright has a clear an idea of freedom and also he discovers many hurdles can be faced by achieving such levels of freedom are not possible until one can sacrifice greatly. Mary, Mr. Dalton’s daughter was a really against this racism so she threaten Thomas to forget about all the taboos and to encourage him she spent full night with his boy friend and Bigger her boy friend Jan desperate to prove their liberal thoughts and racial tolerance against the black Americans. Despite Bigger’s embracement they spent great time with him. This is another way of depicting that this is not possible to get a real freedom. As though the couple is giving Thomas a great opportunity to interact with a class of white people but he acts annoyingly. That shows at any cost bigger does not have the ability to overcome his inferiority complex enforced in him from his childhood that may lead to a strange criminal mind set. Like after that evening they get drunk heavily. And Bigger drove to home. Afterward, Mary is too drunk as she cannot go to her bedroom on her own, so Bigger helps her to get there. Drunk and as he get freedom he started kissing Mary. That depicts what the writer another perception towards the fears and complexes of one man that leads him towards violating all the rules. And act like animal as when he get a little space and a chance he forgot what is right and what is wrong and freely do what his fear asks him to do. This is a way to get freedom but deeply this is not a real freedom actually this is an outcome of all those

Dq Essay Example | Topics and Well Written Essays - 500 words

Dq - Essay Example r product differentiation) where the selling strategy is to distinguish their product from competing products or services on the basis of workmanship and design. In an oligopoly setting there a few sellers that sell a differentiated or standardized product where the decision of competitors affects the sale of a firm. Therefore, firms consider the strategies of competitors to determine its output and price (McConnell 2005 p.177). A start up company can expect profit when the business is able to cover the expenses including the start up costs. The sale of products should earn enough revenue to meet ongoing expenses associated with the operation of the business. A start up business entrepreneur must realize that a product sales amounting to $10,000 will not cover a monthly overhead expenses of $10,000 because the sales returns has a gross profit of only around $4000. A business reaches break even point when the sales revenue is equal to all business costs. The break even point can be calculated by identifying the fixed costs and variable costs. Fixed costs are expenses which do not change with changes in the volume of sales. For example, administrative salaries and rent remains the same and are expenses that must be met regularly irrespective of the volume of sales. These are usually known as overhead costs. Variable costs fluctuate with changes in the volume of sales. Variable expenses like shipping, purchasi ng inventory and manufacturing costs of a product has to be met for a start up company to make profit. Market structure and the distribution of income raise concerns about the formation of monopoly power where increased concentration of control moves into the hands of few monopolistic firms. Monopoly leads to decreased competition among firms and inefficient distribution of resources in the economy. Monopoly has an impact on the distribution of income. Research indicates that monopoly power reduces the income share of workers when compared to capitalists,

Encryption and network security Essay Example for Free

Encryption and network security Essay Honeynets: Observing Hackers’ Tools, Tactics and Motives in a Controlled Environment Solutions to hacker attacks are usually fixes that are developed when damage has been done. Honeynets were solely developed to catch and monitor threats (i. e. a probe, scan or attack). They are designed to gather extensive data about the threats. These data are then interpreted and used for the development of new tools to prevent actual damages to computer systems. Talabis defines a honeynet as a network of high interaction honeypots that simulates a production network and configured such that all activity is monitored, recorded and in a degree, discretely regulated. Seen below is a diagram of a typical honeynet setup as given by Krasser, Grizzard, Owen and Levine. Figure 1 A typical honeynet setup Deployment of honeynets may vary as it is an architecture. The key element of any honeynet is the honeywall. This is the command and control gateway through which all activities come and go. This separates the actual systems from the honeypot systems wherein threats are directed to intentionally. Two more elements are essential in any honeynet. These are discussed below. Data Control Data control is necessary to lessen the risks posed by the captured threats without compromising the amount of data you are able to gather. To do this, connection counting and Network Intrusion Prevention System (NIPS) are used. These are both automated data control. Connection counting limits outbound activity wherein connections beyond the limit are blocked. NIPS blocks or disables known threats before it can attack outbound. The Honeynet Project Research Alliance has defined a set of requirements and standards for the deployment of Data Control. First is the use of both manual and automated data controls. Second, there must be at least two layers of data control to protect against failure. Third, in case of failures, no one should be able to connect to the honeynet. Fourth, the state of inbound and outbound connections must be logged. Fifth, remote administration of honeynets should be possible. Sixth, it should be very difficult for hackers to detect data control. And finally, automatic alerts should be raised when a honeynet is compromised. Data Capture The Honeynet Project identifies three critical layers of Data Capture. These are firewall logs, network traffic and system activity. The data collection capabilities of the honeynet should be able to capture all activities from all three layers. This will allow for the production of a more useful analysis report. Firewall logs are created by NIPS. The Snort process logs network traffic. Snort is a tool used to capture packets of inbound and outbound honeynet traffic. The third is capturing keystrokes and encryption. Sebek is a tool used to bypass encrypted packets. Collected data is hiddenly transmitted by Sebek to the honeywall without the hacker being able to sniff these packets. Risks As with any tool, honeynets are also threatened by risks affecting its usage and effectiveness. These include the risk of a hacker using the honeynet to attack a non-honeynet system; the risk of detection wherein the honeynet is identified by the hacker and false data is then sent to the honeynet producing misleading reports; and the risk of violation wherein a hacker introduces illegal activity into your honeynet without your knowledge. Alerting As mentioned in the requirements and standards set for data control, alerts should be in place once an attack is done to your honeynet. Otherwise, the honeynet is useless. An administrator can monitor the honeynet 24/7 or you can have automated alerts. Swatch is a tool that can be used for this. Log files are monitored for patterns and when found, an alert is issued via email or phone calls. Commands and programs can also be triggered to run. Honeynet Tools Several honeynet tools are available to the public for free so they can setup their own honeynet for research purposes. These tools are used in the different elements of a honeynet. Discussed below are just three of them. Honeynet Security Console This is a tool used to view events on the honeynet. These events may be from SNORTÂ ®, TCPDump, Firewall, Syslog and Sebek logs. Given these events, you will be able to come up with an analysis report by correlating the events that you have captured from each of the data types. The tool’s website lists its key features as follows: quick and easy setup, a user-friendly GUI for viewing event logs, the use of powerful, interactive graphs with drilldown capabilities, the use of simple search/correlation capabilities, integrated IP tools, TCPDump payload and session decoder, and a built in passive OS fingerprinting and geographical location capabilities. Honeywall CDRom Roo This is the recommended tool for use by the Honeynet Project. This is a bootable CDRom containing all of the tools and functionality necessary to quickly create, easily maintain, and effectively analyze a third generation honeynet. Much like the Honeynet Security Console, this tool capitalizes on its data analysis capability which is the primary purpose of why honeynets are deployed – to be able to analyze hacker activity data. GUI is used to maintain the honeywall and to track and analyze honeypot activities. It displays an overview of all inbound and outbound traffic. Network connections in pcap format can be extracted. Ethereal, another tool, can then be used with the extracted data for a more in-depth analysis. Sebek data can also be analyzed by this tool. Walleye, another tool, is used for drawing visual graphs of processes. Although this tool may be useful already, several improvements will still have to be introduced to increase its effectiveness. Walleye currently supports only one honeynet. Multiple honeynets can be deployed but remote administration of these distributed systems still needs to be worked on. Sebek This is a tool used for data capture within the kernel. This is done by intercepting the read() system call. This hiddenly captures encrypted packets from inbound and outbound activities by hackers on the honeypot. Basically, Sebek will tell us when the hacker attacked the honeypot, how he attacked it and why by logging his activities. It consists of two components. First, a client that runs on the honeypot. Its purpose is to capture keystrokes, file uploads and passwords. After capturing, it then sends the data to the server, the second component. The server normally runs on the honeywall where all captured data from the honeypot are stored. Found below is the Sebek architecture. Figure 2 Sebek Architecture A web interface is also available to be able to analyze data contained in the Sebek database. Three features are available: the keystroke summary view; the search view; and the table view which provides a summary of all activities including non-keystroke activities. References Honeynet Security Console. Retrieved October 8, 2007 from http://www. activeworx. org/onlinehelp/hsc/hsc. htm. Krasser, S. , Grizzard, J. , Owen, H., Levine, J. (2005). The use of honeynets to increase computer network security and user awareness. Journal of Security Education, 1, 23-37. Piazza, P. (2001, November). Honeynet Attracts Hacker Attention: The Honeynet Project Set Up a Typical Computer Network and Then Watched to See What Turned Up. Security Management, 45, 34. SebekTM FAQ. Retrieved October 8, 2007 from http://www. honeynet. org/tools/sebek/faq. html. The Honeynet Project. (2005, May 12). Know Your Enemy: Honeynets. What a honeynet is, its value, and risk/issues involved. Retrieved October 8, 2007 from http://www.honeynet. org. Talabis, R. The Philippine Honeynet Project. A Primer on Honeynet Data Control Requirements. Retrieved October 8, 2007 from http://www. philippinehoneynet. org/index. php? option=com_docmantask=cat_viewgid=18Itemid=29. Talabis, R. A Primer on Honeynet Data Collection Requirements and Standards. Retrieved October 8, 2007 from http://www. philippinehoneynet. org/index. php? option=com_docmantask=cat_viewgid=18Itemid=29. Talabis, R. Honeynets: A Honeynet Definition. Retrieved October 8, 2007 from http://www. philippinehoneynet. org/index. php?option=com_docmantask=cat_viewgid=18Itemid=29. Talabis, R. The Gen II and Gen III Honeynet Architecture. Retrieved October 8, 2007 from http://www. philippinehoneynet. org/index. php? option=com_docmantask=cat_viewgid=18Itemid=29. The Honeynet Project. (2005, May 12). Know Your Enemy: GenII Honeynets. Easier to deploy, harder to detect, safer to maintain. Retrieved October 8, 2007 from http://www. honeynet. org. The Honeynet Project and Research Alliance. (2005, August 17). Know Your Enemy: Honeywall CDRom Roo. 3rd Generation Technology. Retrieved October 8, 2007 from http://www. honeynet. org.